How is January treating you and your business? I have to say that I’ve had a bit of a slow start to 2018 with not everything going quite to plan, but that’s just life.
It’s January and you are looking at ways to get more people to your website to view your services/products to generate more sales and brand exposure.
To blog or not to blog
Blogging can be a really valuable tool when it comes to connecting and engaging with your customers, showcasing your knowledge and expertise and finally showing Google you rock!
So, If you’re not blogging or you haven’t posted anything in ages, it’s time to get started and reep the rewards.
I’ve put together a few reasons why you should blog, however, if you are going to add a blog to your website or resurrect and old blog, value and consistency is the key. It is important to rember that blogging is a long term strategy, not a quick win.
Let’s crack on and in no particular order.
You’re in control
Social media is a really good and free way to market your business and grow an audience.
What would happen your chosen social media platform went down, terminated your account (which they can) where will people/your audience find you?
Are they going to remember your web address? Are they even going to remember your business so they can search for you on Google?
When you depend solely on social media to promote your business, you’re at the mercy of those social media outlets.
However, a blog is yours for keeps. You own your website (unless you use SquareSpace or Wix or website builder sites), your blog and so have direct control over your content.
So, if you post regularly on your blog and people enjoy your content, they’ll return to it on a regular basis. By driving traffic to your website through your blog posts, people will be able to directly access your social media accounts and sign up to your newsletter/offers/freebie.
If people love your blog content, they are more than likely going to follow you across all of your social media channels.
You can use your blog to build trust with potential clients and customers.
As you know from your own experience, someone has to trust you before they will purchase your products or book your services.
They have to know that you/your business can do the job, that you’re worth the investment, and that you know what you’re doing.
Some of that proof comes from a portfolio, service page and testimonials. If you are sharing in-depth, insightful blog posts about your business services/products, you a’e illustrating your expertise and so can build credibility with potential clients and customers.
Especially if your audience gets value from it.
If you want to earn the trust of potential clients and customers there is no better way than talking to them directly, sharing your expertise and knowledge via your blog.
A blog keeps people coming back to your site.
Your website is your business online. It’s where people can view your services, your products, your portfolio, check out your offerings, inquire about your services, and purchase your products.
You want visitors to return to your site to purchase more products, more services and when they do, you want them to see updated content. A blog gives people a reason to return to your website/business online on a regular basis.
When, via your blog, you provide consitent new, valuable and relevant content that benefits potential clients and existing clients/customers, you’re giving them a reason to visit your site on a regular basis.
The more a visitor/person visits your site, the more familiar they’ll become with your business and you, and the more likely they are to purchase your products or book your services.
Then there is your website’s SEO
Search engine optimisation (SEO) is a way to to increase your website’s ranking in Google, and other search engines. Google’s mission is to match your search with the most relevant content out there. If your website is relevant to what the person is looking for the Google includes it in the search results. Which page of the search results your website shows up on depends on your website’s SEO.
You can download my free SEO beginners guide, to help you get started.
Google decides (their all powerful algorithm!) which links are going to appear on the first page of a Google search based on a number of factors, including:
The number of pages on the website
How many times the website has been linked to
How often the website is updated
…and much more.
Blogging is the most organic way to boost your website’s SEO. By consistently sharing new, in-depth and relevant content to your visitors on a regular basis, without thinking too much you are going to automatically include keywords, more pages on your website, and more links to your site, and in the process your website will be kept up to date on a regular basis. Result, Google is happy and you show up (rank) higher in its search results!
Its content you can use again and again
Blogging does take time and effort, but the content you create can be reused over and over again throughout your business.
It is great to refer back to old blog posts when creating new conten or to use as a base for creating new content. Blog posts can be repurposed across social media as well as in courses you create, presentations, speaking engagements, webinars and newsletters for example.
One blog post goes a long way!
So, when are you starting your blog?
If you already have a blog, let me know the url in the comments and I’ll have a read :)
Are you making the most of your website?
If you are wanting to breathe some life into your current website or to start getting more traffic to your shiny new website, my free SEO beginners Guide is a great place to start.